Good service in a
company begins when the receptionist answers the phone and goes beyond the
delivery of the product. In other words, it is a matter of positioning
the company, and it depends directly on each collaborator in all the stages
of service, logistics, after-sales, and conquest of each new client. techqueer
Developing this
mindset is critical to the success of any strategy. The
business can be a bakery, clothing store, or large corporation. No
matter. Taking good care of yourself and discovering new ways to please
the customer should be a constant exercise. Here we must emphasize if we
want our venture to be successful. digitalknowledgetoday
From the moment
the company begins to pay attention to the customer, it will most
likely perceive that it needs to have a historical record of its behavior, a
record that encompasses personal data, tastes, purchases made -if you have
already requested a product that your company did not offer-, among many other
new business opportunities. healthnutritionhints
More than having this record, it
is important to have software tools that transform data into relevant information,
which can inform company decisions, such as speeding up deliveries, offering
new products, improving points of sale, support systems, and Call center, among
other activities. In addition to grouping clients of different profiles,
in order to offer products appropriate to their characteristics. smartdiethealth
This is precisely where CRM comes
into play. If we are on the path of developing our business, in this
article, we are going to learn how Customer Relationship Management, better
known as CRM, can help us grow our business, no
matter how small it may be.
Definition of CRM
It
is at this point that the need for a specific software comes in,
which performs the data crossing and provides the information according
to the working method of each company. In this requirement, not only the
wealth of information but also the ease of access to it counts for a lot. You
need to understand the data and not just accumulate it. healthfitnesschampion
CRM (Customer Relationship
Management) is a relationship of processes that help companies win new
customers, building and retaining a loyal consumer base. Knowing
each interaction between its business and the client, the company can create or
improve solutions capable of serving it in an integrated and personalized way,
thus increasing satisfaction in the relationship between the company and the
client.
Consumer Relationship Management
is not something that is restricted to software. CRM
is a philosophy, and, being so, companies need to begin to develop a mindset
that emphasizes customer relationships.
The simplest definition is in its
own name: CRM is a way of managing the
relationship with customers to achieve mutual and lasting benefit. Specifically,
modern CRM systems allow you to
capture information about customer interactions and integrate them through the database
and customer-related functions.
The resulting set of information
is used to create and automate a wide variety of processes that
identify and describe customers. More importantly, these processes help
you personalize new,
cost-effective interactions so you can attract, retain, and stay close to these
"good" customers.
In other words, there are good
customers and others not so good. Is it possible to distinguish between
them? What does it take to maintain a lasting relationship, and how can
you get even more out of them? Can we improve
those not so good? Is it worth the effort? By applying
these principles to any database of prospects and customers, you will
see how your business and the market will evolve over time. This is CRM.
