Adware is the contraction of the
Saxon term "Advertising-Supported software," and
whose translation into Spanish would be "Programa Apoyado con Propaganda." An
Adware is basically an application that bases its operation on the collection,
through certain sites dedicated to this purpose, of advertising
that will be executed after its installation or that can
be shown to the user during the execution of the program.
As we mentioned, two
forms of the so-called Adware coexist. One of these ways
of using
Adware is understood by most users as one of the most
important pillars that software developers have to financially
support their projects, which are generally free and can sometimes also
generate important earnings to the user of the same in their daily work.
The inclusion of this technique
in said software is limited to the incorporation of a window or Pop-Up
in which advertising is displayed in some angle of the
application. It should be noted that in most cases, the user can choose to
acquire the license to use the application and thus eliminate
any trace of Adware that the software used may
incorporate.
Of this, there are hundreds of
examples in all operating systems, applications that allow the use of this
software for free but with the inclusion of Adware. The
users who usually use these applications do not pay any license for their use,
but in exchange for the service, we must accept the constant bombardment of
large amounts of advertising that are displayed during the execution of the
tool.
Regarding the types
of ads that Adware usually displays in such software,
these usually appear through intrusive windows on the screen and can appear
when we are browsing the Internet or when we are working on any other
task. It is also very common to install toolbars for various purposes.
Another point to
consider is the legality of the Adware. Adware is legal if the user was
informed at the time of installing the software. In addition to that,
you will never be able to have access to personal information unless that
indication has been clarified and you request permission to do so.
Therefore, as we
will see later, Adware may or may not be a threat depending on the mode
of use that companies have.
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